By: Monono Kgothatso
Twitter: Austhatsow_98
Email: qthatsow98@gmail.com
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| Theron Ntimbane Dirty Never Clean SA Founder |
Theron Ntimbane (21) from Pimville, Soweto in Gauteng is a young fashion entrepreneur and the founder of Dirty clothing brand. Dirty Never Clean SA is a local brand with quality clothes that connects people with street wear culture. It was established in 2018.
“Our mission as Dirty clothing brand is to connect all the
generations with the street wear culture and give confidence to people with
self-doubt through our pieces,” said Theron Ntimbane.
Dirty Never Clean SA started as a movement, it was just a small group of young people and then later turned into a business. Theron explains Dirty Never Clean SA mission together with the vision and how it came about https://on.soundcloud.com/oAkiZaeE3Ed1DbHS
The young man is a second-year student in the faculty of Engineering at Tshwane University of Technology Pretoria campus. He mentioned that their first two t-shirts were printed in 2018 February with the aim of printing and wearing, not printing, and selling.
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| Dirty Male Clothing |
He further added that their business triggered after they went on a sport occasion at their school where it was just the two of them with the printed t-shirts and people started asking about the name and the brand. From then they started printing and selling, and the business flourished.
‘We are in a mission to improve a Black child’s dreams,
goals and wishes.’ Dirty clothing is sloganed never clean. It is locally made
but globally driven. It is never clean, but the message is clear.
“My grandfather was artistic, and that is how he put a
bread on the table. Realising that I take after him in terms of being artistic,
I grew up to nurture the skill and I later transformed it into business,” Theron
Ntimbane outlined.
Fashion industry is one of the greatest worlds one could
ever come across, as challenging as it may be, it gives the oomph to still show
up until you feel satisfied of your work. There is a lot of criticism and
competition, but dedication pay off.
"As a male person into this industry, especially a newbie like me I have already been criticised and looked down at. But I held my head high and allowed discipline to take over when motivation runs out. I remember being asked why I would be the founder of such a nasty brand. It did not hurt much because I know the reason behind. I want a rare thing. Something unique something unknown," said Theron Ntimbane.
The biggest achievement for Dirty Never Clean SA clothing is for it become globally driven, to reach places with our pieces. Young and old people should know of this brand. Dirty Never Clean SA got an opportunity of appearance on amapiano song called Labantwana ama uber by Miano in 2019 and the brand got recognised.
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| Dirty clothing for all(unisex) |
In 2020 other appearances graced our brand via music videos.
Then we started with the photoshoot and real work took place. The brand got
love massively, and recently we scored ourselves an interview at Tshwane FM
where our work was acknowledged, and love was shared.
Ronewa Ndou, the Marketing director stated that this is one industry that requires one to always be in the field, the more the brand gets recognition the more orders they take.
“It is exciting seeing what we can do and how we can make
people feel with our pieces. Seeing our customers at their happiest aligns with
our motive, it shows we touched the lives,” he said.
“I got into fashion because of the artistic skill that I
nurtured from an early age. I am a kasi gent who now believe that dreams are
valid because now I am living to manifest it. In five-years’ time, I see Dirty
Never Clean SA owning a retail store with different quality clothing branded
Dirty, sloganed It is never clean, but the message is clear,” Theron Ntimbane
concluded.
Below is a YouTube video link of the brand Dirty Never Clean SA in different clothing pieces.
https://youtube.com/shorts/WjipXi_mXuM?feature=share
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